SEO & Webmaster topic guide
Technical SEO audit
Check redirects, canonical tags, broken links, headings, and HTTP status before or after a site launch.
Topic guides
Browse focused guides that compare related tools and link to the best starting point for your task.
- Meta tags and previewsGenerate and preview title tags, meta descriptions, Open Graph, and social cards before you publish a page.
- Sitemap and robots.txtBuild XML sitemaps and robots.txt files, then validate syntax before submitting to search engines.
- Schema and structured dataGenerate JSON-LD schema markup and validate structured data before publishing rich results.
- Technical SEO auditCheck redirects, canonical tags, broken links, headings, and HTTP status before or after a site launch.
- Crawl, headers, and performanceInspect HTTP headers, security headers, keyword density, and Core Web Vitals concepts for healthier pages.
- Campaign tracking and URLsBuild UTM campaign links and clean URL slugs for analytics-ready marketing pages.
Tools in this guide
Overview
Technical SEO tools catch issues that block crawling or dilute ranking signals: broken links, redirect chains, missing canonicals, and weak heading hierarchy. Run them on staging URLs before launch and spot-check production after deploy.
Broken Link Checker and Redirect Checker fetch URLs you provide. Canonical Tag Checker and Heading Structure Checker parse HTML you paste or load. HTTP Status Checker confirms response codes for important paths.
Fetch-based tools see what a bot sees from Utilnivo’s server perspective—they may differ from your browser if content is geo-blocked or requires login.
How to choose
- Find 404s on a page → Broken Link Checker.
- Trace redirect chains → Redirect Checker.
- Confirm canonical URL → Canonical Tag Checker.
- Review H1–H6 outline → Heading Structure Checker.
- Check status codes → HTTP Status Checker.
Frequently asked questions
How many URLs can I check at once?
Limits depend on each tool; start with your homepage and top templates.
Do these replace Search Console?
No. They are quick checks; Search Console shows how Google actually crawls your site.
Why does my canonical differ from the browser URL?
Often intentional (trailing slash, www vs non-www). Confirm it matches your preferred URL in redirects.
Related workflows
These multi-step guides chain tools from this category for common jobs.