SEO & Webmaster topic guide
Campaign tracking and URLs
Build UTM campaign links and clean URL slugs for analytics-ready marketing pages.
Topic guides
Browse focused guides that compare related tools and link to the best starting point for your task.
- Meta tags and previewsGenerate and preview title tags, meta descriptions, Open Graph, and social cards before you publish a page.
- Sitemap and robots.txtBuild XML sitemaps and robots.txt files, then validate syntax before submitting to search engines.
- Schema and structured dataGenerate JSON-LD schema markup and validate structured data before publishing rich results.
- Technical SEO auditCheck redirects, canonical tags, broken links, headings, and HTTP status before or after a site launch.
- Crawl, headers, and performanceInspect HTTP headers, security headers, keyword density, and Core Web Vitals concepts for healthier pages.
- Campaign tracking and URLsBuild UTM campaign links and clean URL slugs for analytics-ready marketing pages.
Tools in this guide
Overview
Campaign URLs need consistent UTM parameters so analytics reports attribute traffic correctly. UTM Builder appends source, medium, and campaign tags without manual typos. URL Slug Generator turns titles into hyphenated paths suitable for blogs and landing pages.
Document your UTM naming convention in a shared sheet so teammates do not invent new spellings for the same campaign. Keep slugs short, lowercase, and stable after publish to avoid broken inbound links.
How to choose
- Tagged ad or email links → UTM Builder.
- Blog or product path → URL Slug Generator.
Frequently asked questions
Do UTMs affect SEO?
They are query parameters for analytics. Use canonical tags if duplicate parameterized URLs are indexable.
Can I change a slug after publish?
Only with a 301 redirect from the old URL to avoid losing inbound links.
Are built links stored?
No. Links are assembled in your browser.
Related workflows
These multi-step guides chain tools from this category for common jobs.