1. Enter product cost. 2. Choose Target margin % or Target markup %. 3. Enter the target percent. 4. Click Calculate. 5. Read the required selling price plus the implied margin and markup.

Worked example

Example: $40 cost with a 25% target margin → selling price $53.33, $13.33 profit, and 33.33% markup. The same cost with 25% markup would price at only $50.

How it works

Enter cost and either a target profit margin or markup percent to calculate selling price, profit, and both margin and markup percentages. Results are educational estimates.

Limitations

Results are estimates for educational purposes and are not financial advice.

Privacy and file handling

Your data stays on your device and is not uploaded.

Formula or method

Margin mode: price = cost ÷ (1 − margin%). Markup mode: price = cost × (1 + markup%).

FAQ

Frequently asked questions

Why is margin mode pricing higher than markup mode?

Margin is profit divided by price, so a 25% margin requires a higher selling price than a 25% markup on cost.

What if my target margin is 100%?

Margin must stay below 100% because price cannot equal infinite markup. Use realistic retail margins.

Does this include sales tax?

No. Enter pre-tax cost and choose whether your target margin applies before or after tax in your own workflow.

Page last reviewed: July 24, 2026

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