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SEO & Webmaster

Keyword Density Checker

Free keyword density checker—paste text to check and calculate keyword density percent, phrase frequency, and soft stuffing hints.

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How dense should a focus keyword be on a 1,200-word page?

Aim for natural coverage—often about 1–2% (roughly 12–24 mentions of a primary phrase in 1,200 words) without stuffing. Paste the draft, enter the focus keyword, and review density plus top terms. If density is 4%+ with awkward repeats, rewrite with synonyms and clearer intent. Pair the phrase once in the title and meta description rather than forcing extra body repeats.

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Related tools

Free keyword density checker tool to check and calculate keyword density percent and phrase frequency in body copy you paste. Focus on specific phrases for contiguous matches, or leave blank for top 1–3 word phrases. Soft stuffing hints appear around ~3%+ density. Runs in your browser—it is not a full-site crawler, Google rank tracker, or ranking predictor. Prefer natural wording over chasing a target density percentage.

A keyword density checker measures how often words and phrases appear relative to total word count. Utilnivo’s tool runs on the text you paste in the browser—it is not a site crawler and not a ranking predictor.

Paste the main body only. Navigation, footers, and cookie banners inflate common words and hide whether your topic phrase actually appears in the content readers see.

There is no universal “good” density. Write for people first. Use the percentages to catch a missing focus phrase or obvious stuffing—then fix with clearer sentences and related terms, not mechanical repetition.

Multi-word phrases count as contiguous matches. Checking “keyword density checker” is different from counting “keyword,” “density,” and “checker” separately—use the focus field for an exact phrase, or leave it blank to see top one-, two-, and three-word phrases.

Density uses total tokenized words as the denominator. Soft hints flag ~3%+ density for readability review only. Pair density with headings, meta description, and internal links.

How to use this tool

1. Paste the main article or product body (skip nav/footer when possible). 2. Optionally enter focus keywords or phrases. 3. Review total words, unique terms, and density %. 4. Check soft stuffing hints (~3%+ density). 5. Improve clarity first; only adjust repetition if a phrase is missing or obviously stuffed.

Worked example

Example A — 800-word guide where “keyword density checker” appears 10 times (~1.25%): usually fine if headings and context vary. Example B — same phrase at 4%+ with awkward repetition: trim and use related entities instead of chasing a higher percentage. Example C — 500 words with focus phrase “seo audit” 8 times → 1.6% density for that phrase.

When to use this

  • Auditing a blog draft before publish for primary-keyword stuffing.
  • Comparing density after a rewrite that added synonyms and FAQs.
  • Checking product descriptions that repeat the same phrase every sentence.
  • Spotting over-optimized title-style repeats pasted into body copy.
  • Teaching writers a quick pass before CMS upload.

Common examples

  • 1,200-word post with 18 exact-match mentions ≈ 1.5% density.
  • 800-word product page repeating the phrase 40 times ≈ 5%—likely stuffed.
  • Title + H1 + first paragraph each use the phrase once; body stays ~1%.
  • After rewrite: 14 mentions + synonyms; density drops while topical coverage rises.
  • FAQ section adds questions without forcing the exact phrase into every answer.

Common mistakes

  • Chasing a magic density percent instead of search intent coverage.
  • Counting only exact match while ignoring close variants readers use.
  • Pasting HTML with nav chrome that inflates word counts.
  • Ignoring thin pages where density looks fine but content is shallow.
  • Stuffing the same phrase into every H2 after seeing a low percent.

How it works

Paste page body copy to count word frequency and keyword density (occurrences ÷ total words). Optionally focus on specific phrases for contiguous matches—or leave focus blank for top 1–3 word phrases. Use it as an editing diagnostic, not a ranking target.

Limitations

Results are based on the inputs you provide and may not cover every edge case. This tool is for general use and is not professional advice.

Privacy and file handling

Your data stays on your device and is not uploaded.

Formula or method

Density % = (keyword or phrase occurrences ÷ total words) × 100. Total words count every tokenized word. Multi-word focus phrases count contiguous matches. Auto mode ranks top unigrams, bigrams, and trigrams (stopwords omitted from single-word auto lists only). Soft stuffing hints appear at about 3%+ density—not a ranking score.

FAQ

Frequently asked questions

What is keyword density?

Keyword density is how often a word or phrase appears relative to total words in the text, shown as a percentage (occurrences ÷ total words × 100). Multi-word focus phrases count contiguous matches. It helps you review repetition—not set a magic ranking target.

How do I check keyword density?

Paste the main page body (skip nav/footer when possible), optionally enter a focus phrase, and review counts, density percentages, and any soft stuffing hints (~3%+ density). Leave focus blank to see top one-, two-, and three-word phrases.

What is a good keyword density?

There is no universal target. Write for readers first. Use density to spot missing topics or obvious stuffing—not to hit a fixed percent. Soft hints appear around ~3%+ density.

How do I calculate keyword density?

Density % = (keyword or phrase occurrences ÷ total words) × 100. Paste your body copy into this checker to calculate it automatically, including contiguous multi-word phrases.

Does keyword density affect Google rankings?

Google emphasizes helpful, relevant content over repeated phrases. Density is a diagnostic signal for your editing process, not a ranking lever by itself—and this tool is not a Google product or rank tracker.

Keyword density vs keyword stuffing?

Natural repetition that matches the topic is fine. Stuffing is awkward overuse that hurts readability—trim duplicates and use related phrases instead of chasing a higher percentage.

Should I include navigation text in the sample?

Prefer the main article or product body. Boilerplate nav/footer terms can skew frequencies away from the page’s real topic.

What is a good keyword density percentage?

There is no universal ideal, but many drafts land near 1–2% for a primary phrase. Focus on readable sentences and topical coverage—not hitting a fixed percent. The checker shows soft stuffing hints around ~3–4% density.

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